Deconstructing Ads

The two ads are uniquely presenting womens feminine products from the company Kotex. The first older, ad, is emphasizing the social aspect of the woman. There is a lot of text explaining how wearing Kotex can make you feel calm, and secure in any social situation. Whether your on a picnic with friends, out to dinner with a significant other, or meeting new people Kotex will always keep you protected. The ad focuses on having a pleasant feeling, even when experiencing a not so pleansant time of the month. The second ad however becomes more focused on looks and a slight sex appeal. There is no story, and basically is presenting the idea that if you use Kotex you will Be Sure of yourself. So if you use another brand does that mean you won’t be confident? This is a similar slogan to “Because your Worth It,” that is used in today’s makeup ads by Cover Girl.