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November 15, 2006

Research-Chocolate

Filed under: Uncategorized — krysta @ 7:38 pm

My final decision is to do my paper on the topic of Chocolate. I would like to make the point that chocolate can be presented in many different ways. Hershey and Ghirardelli both present their chocolates in different manors in order to maintain a successful business. Hershey has the fun filled, treat presentation that appeals to little kids. They also have come out with a more healthy brand of chocolate that has a high contents of cacao. On the contrary, Ghirardelli presents the more romantic, sensuous appeal of chocolate. I have not come up with an exact argument reguarding these two brands but by continuing my research hopefully I will be able to come up with one. With my paper I would like to illustrate the difference between the two brands advertisement strategy’s. Hershey has many commericals revolved around Hershey park, which is heaven for little kids. Whereas Ghiradelli has luxury trips to win, and shows women sexually about to eat the special piece of premium chocolate. I am expecting to find the difference in how the two companies have evolved over time, what items they started off with and how those different items have grown to fit our culture and society’s needs. It will be interesting to me, since Ghirardelli prides itself on being around for 150 years, if they initially had sexual advertisements for chocolate or if that was in order to please the public. Hershey is a very blown up company, and I would like to see how that has come about, and why they are so much popular than almost every other brand of chocolate even though their contents is mostly sugar and not pure cocoa beans. The two main sources of information I have looked at are the original websites: http://www.ghirardelli.com/ and http://www.hersheys.com/. These two websites have provided me with loads of information ranging on the variety of products, recipies, prizes, history, ingredients and so on. I have a lot of ideas for my paper, but I need to gather them in an organized way to make a real argument. Also I would like to do more research on the slogans, jingles, and people that are put on advertisements in order for them to be eye-catching and enticing, this will show a lot about the motives of the companies.

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6 Comments »

  1. Your argument is very clear on the different ways in which chocolate is exploited in the media and advertising. I like how you show already how they appeal to very different audiences, but are basically the same product. The slogans and jingles may even support your argument, and if they do, that’d be a nice touch to your essay. To find more research, you coul probably look up why advertising targets specific audiences and then also go to the specific chocolate websites, like you mentioned, for some background history. Yes, I’d read this paper because chocolate is something that I see advertised all the time, but I never stopped to think how and why it was being advertised a certain way and also who are they targeting in doing so. Plus, I really love chocolate & this blog made me want to get some!! mmm

    Comment by Kristin Gauta — November 15, 2006 @ 11:52 pm

  2. Good topic! It’s great how you found two completely different ways that one product is advertised. Theres probably a bunch of books on these companies (especially hershey) because its pretty nostalgic. Your paper sounds like it will be really great, nice work.

    kfitz

    Comment by kfitz — November 16, 2006 @ 12:03 am

  3. -I think the topic is kind of broad but I believe in your abilities to be able to handle it. YAY KRYSTA MICHAEL!

    -It seems like you’ve done a considerable amount of research on the background information of companies themselves. Now go in to more detail and support with actual ads

    -YEs they are relevant and they will definitely help you because they are the companies’ websites themselves!

    -I suggest you find an argument missy! and YES i want to read your paper! I LOVE BOTH HERSHEYS AND GHIRADELLIS! YESSS!

    Comment by rachell — November 16, 2006 @ 12:12 am

  4. I LOVE CHOCOLATE! I think your topic may be too broad. But that might mean you will find a whole lot of info on whatever you want to know.

    Comment by jpattyson — November 16, 2006 @ 12:13 am

  5. I like your essay idea. very creative. Unlike most people who are doing clothing or makeup or stuff relating to this you are doing chocolate. I like your argument and it is clear. You have good ideas and state plenty of good reliable sources. This would definitely be an interesting paper i would like to read when done.

    Comment by Vincent — November 16, 2006 @ 1:36 am

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    Comment by christianakeller49 — April 9, 2016 @ 7:10 am


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